Transmaterialization
The process of satisfying the benefits of a product with a service. Often, services can offer the same activities to customers as some products. Transmaterialization requires the rethinking of business...
View ArticleTransparency
A self-regulatory tool to expose ethics and real time results of a business entity’s performance through accessible publication of the entity’s practices and behavior. Transparency often leads to...
View ArticleTriple Bottom Line
An addition of social and environmental values to the traditional economic measures of a corporation or organization’s success. Triple Bottom Line accounting attempts to describe the social and...
View ArticleTriple Top Line
The effect that attention to sustainable management of natural, financial, and human capital has to an organization by increasing revenues (by offering more desirable products and services) and...
View ArticleTrust
An assessment of whether or not someone will accept another’s promises, based on: sincerity (the difference between someone’s private and public conversations) competence reliability care
View ArticleTrue-Blue Greens
A sector of the market defined by the Roper ASW Green Gauge Report as the most interested in “green” or environmental issues. In 2007, these customers jumped dramatically from only 9% to 30% of the...
View ArticleTax-shifting
The objective behind tax shifting is to stop taxing the things we do want (like income and savings) and shift towards taxing things people collectively do not want (like waste and pollution). The...
View ArticleTop-line
The total revenues an organization reports on their income statement. While many activities within an organization are focused on reducing costs, initiatives such as innovative product and service...
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Thermohaline Conveyor
A global water circulation system driven by water temperature and salt-density that distributes water between the Earth’s oceans. Warmer water closer to the ocean’s surface travels from the northern...
View Article350.org
An international campaign with the mission to raise awareness and fuel solutions to the climate crisis. The number 350 represents the amount of carbon dioxide in the atmosphere (in parts per million)...
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